What does the site optimization start with? In some ways it starts with the SEO company search, studying the portfolio of all interesting ones, and comparing prices for the offered services. It is a quite long and tedious process. This article may ease the work for everyone who is looking for information about pricing for site optimization a little bit. The question will be considered in two directions. The first one is the patterns of price building determining the cost of various SEO services. And second one is the payment itself or even the pricing.

Nowadays when all online processes proceed at extremely high speed, the work over the site takes too much time which we do not even have. But we have to bear with it and to feel the pulse of events otherwise we would be left far behind our competitors and would not be ever able to reach them.

Questions on redesign and upgrading of projects always arise at web sites owners and are the spirit of the time, visitors’ requirements are going up. Much was said about difficulties that web site builders face when a qualitative (or more qualitative current) project should be made and what control system of a web site to chose – free or paid or maybe develop your own. One of the most popular questions on the web building forums is “Could you please advise CMS to me…!” but how can one advise something if it is quite difficult to understand from a single phrase what requirements he makes to the system. Today I would like to devote this article to navigation – basic and secondary.

It is obvious for a person who has spent enough time in Net that though WEB-design has a graphic constituent in basis, it substantially differs from a print design. It is first of all caused by dynamic quality and interactive of web-page visual image. Almost any WEB-page has hyperlinks, navigation menu and other elements providing transitions between information units.
Interactive (requiring certain actions from user and reacting on them) elements distinguish electronic interfaces from well known book or newspaper. Naturally that at creation of magazine, reader’s actions on turning over the pages, folding down corners or inlaying of book-marks are not taken into account in its design.
In design of Web-page, those elements are the most important. Generally, development of competent arrangement of pages, logical site structure and navigation routes underlie web-design.
For example, navigation panel, must be accessible (for that it is often duplicated above and at the bottom of page), simple in circulation and clear, it also must be compatible with color and geometrical conception of design.

Global net is overfilled with a sterile design. Sites of the Hewlett-Packard companies, IBM, Dell, Microsoft, and many others actually hardly distinguished from each other (they have similar color charts and location of elements). It is possible to say that such monotonousness of interface makes Network of more comfortable for work, but in fact such sites do not leave anything in the memory of the users not able to create the positive contact with the audience.
The simplest way to avoid such a monotonousness is to use colors. Probably non other element of the design does not have such an influence at our perception of the space (website, house) as Color. Colors cam momentary change your mood and opinion. They are able to create a coziness, to load us in the ocean depth of fear or excite us. For the design of interfaces natural colors are especially useful.