This name may seem to you that it’s just another article written for newbies which covers boring truisms.  But it is not so indeed. Quite opposite - this publication is very serious.
I’d like to share my formula consisting of 25 steps which is able to bring your website to perfection in quite brief terms; all you have to do is a step-by-step realization of this formula. Moreover, in case of faithful approach it may take you just several minutes to realize the formula.
Nowadays when all online processes proceed at extremely high speed, the work over the site takes too much time which we do not even have. But we have to bear with it and to feel the pulse of events otherwise we would be left far behind our competitors and would not be ever able to reach them.

Usability/Availability for the visitors

The question of usability and availability of the website for the visitors is considered to be primary and that is why I decided to start with it. Don’t you agree that if the visitor can’t find the necessary information on the website quickly then he won’t stay too long there?

1. Navigation over the website. Make sure that your site has a simple, clear and convenient navigation. The fact that you are using it without any problems doesn’t say that it is a characteristic of the factors mentioned above. The site navigation should be plain and convenient for your site visitors!
   
2. Search over the site. Provide yourself immediately with a search field if you do not have one yet. It happens very often that in order to find anything it would be much quicker to use search rather than navigation. Creating of your own search system is not an easy thing, so don’t complicate the matter and use a ready one, besides Google provides it for free.
   
3. Phrases like “Press Here”. Why on the Earth a user should do so? In order to understand it, he would have to read the preceding description; I don’t think he wants to do it. Delete all such phrases from all the web pages of your site right now. And add the valid sentences on its places like “Download a file” or “Listen the pod cast on the subject”.
   
4. Title and Alt Attributes. Use these attributes on its direct purposes. Read this article and apply the discovered knowledge at your website.
   
5. The last in the list but not less valuable. If you are using some scripts annoying the visitors, such as scripts changing the size of browser window or opening some additional windows, refuse from using it immediately if you do not want to make your audience angry and lose them forever.

SEO

Do you want to attract target audience to your website from the search systems?

1. Title tag. Every web page should have a unique, short and descriptive title. If the titles of your web pages do not correspond to this rule, make the necessary modifications without any delay.
   
2. Insite crosslinking. The right crosslinking between the inner pages of the web site with a well-thought out text of links gives a very good effect. In spite of improving site usability you get a perfect chance to raise your web site by the low-frequency inquiries.
   
3. Indicating of the keywords with Strong tag. Indicate some of the keywords with Strong tag but do not misuse it.
   
4. Text headings. Creating of a clear semantic structure of the web page with the help of heading tags h1-h6 gives perfect results. Heading H1 is the most significant one, so do not forget to insert there main keywords but do not misuse with them – don’t forget about sense of proportion.
   
5. The last in the list but not less valuable. In spite of the fact that I give some recommendations to some people about their websites optimization for the search engines, many of them simply go to far with it and they are doing black optimization instead of white. Just try to understand that such an approach will make the site unacceptable for the visitors and it will ruin everything what was done just in one moment. Forget about the black optimization otherwise you will not be able to reach any success.

Design/Development Process

Design is our passion. Use it.

1. Images. Just when the process of graphic elements creating for Internet using is finished, start the optimization process. Thus you are showing concern about users with a low-speed connection.
   
2. Any design starts with preliminary sketches. It is not necessarily launching the graphics editor before design mock up is approved. Creating of the design preliminary sketch with the help of a pen a piece of paper will take up to 10 minutes. When drawing a sketch think about design functionality and only after that about its look.
   
3. Contrast/Font size. Make sure that the level of contrast and the font size is acceptable for the user. Unfortunately there are no strict standards in this area, although just some recommendations, but try to make certain by questioning your visitors with different settings of browsers and displays.
   
4. Stability. There is nothing worthier than an unstable working web-site.
   
5. Testing. There is a significant and crucial process of site testing and all the discovered mistakes and defects correction before the web-site release. The site has been tested in various browsers with various settings. And only after all the defects are eliminated you may release the web site.

Content

It is what visitors are looking for.

1. Text/Space. Many web masters may be entrapped by following their customers’ instructions. How many times they told you that they want this free space to be filled with some text and they want to see more text there… . But be reasonable and do not follow their tastes, as you do realize that it’s a rather huge nonsense. When you do just like the customer wants you will achieve just worsening of readability of the entire web site as a whole. Do not go mad on text concentration in order to place more of it, vice versa do some paragraphs.
   
2. Write for the target audience of your web-site. Do not place some buzz words and phrases, firstly make sure that representatives of your target audience understand them. Always care about your target audience.
   
3. Corporate Pride. Read the following two sentences and think over which of them will give more success to your company:

1. We will provide you with a network of 200 subject resources and increasing of your sales is beyond any doubt!
2. We provide services on subject resources assortment for your sales increasing.

Add more figures, more concrete definitions and your visitors will appreciate it.

4. Do not stop rising your visitors interest. If a visitor has given some attention to some publication at your web-site, be sure that it had raised his interest. And if this is the case then we may suppose that articles similar to that one may also raise his interest. That is why place a small list consisting of the articles on the same subject and goods, if it is appropriate here, at the end of each article.
   
5. Purposes. While creating any new publication do not forget its purpose, registration of new users on the site for instance. However, do not forget about the purpose the visitor follows while reading your publication, to find the required information for example. Combine these two purposes in each publication and success is guaranteed to you, for example like here – in order to get access to the interesting rare information, please sign up at our web site.

And the last one

Rules determining your success:

1. Take part in subject community. In order to reach some effect you simply have to find every possible subject communities, sign up and communicate there. It will serve for the burst of new target visitors to your web site and will also bring you the popularity and reputation in your visitors’ opinion.
2. Learn to listen and to benefit from it. While giving advice to your accomplices do not forget to read messages written by other members of the community, competitors and potential customers. You will gain lots of useful information out of it.
3. Make the viral marketing work for you. I am not talking about various informational newsletters sent via email which do not carry any useful information. I mean something different: share with your friends, colleagues and competitors some intrigue information about yourself or about your company. When you have risen their interest be sure that they will distribute this information through their circle and this will become a perfect source of traffic increasing to your web-site.
4. Always stay who you are. While working in Internet do not try to look like somebody else, you will not achieve any success with such a point of view. Every brand should be recognizable. Be what you are!
5. Forget about spam using. When doing spam you destroy the prestige of your company on the whole and your prestige in particular. Spam is similar to the bright vivid example when pushing a price-list into the customer’s mouth…

Here is my 25 steps formula! As you see there is nothing complicated here! I hope that this formula is useful for you and with its help you have found and removed all the drawbacks of your web site.

And remember that the key to success is the constant development. Always collect opinions of your target audience, analyze it and perfect yourself!