WTF 2.0

The worst thing about Web 2.0 fuss is the complete loss of business prospects. Right, there are several companies which directed their web sites to the profit, but most of them look through the rose-colored glasses and think that simple existence is already business. Surely these guys think current state of affairs to be Quick and All-Prize Lottery, but there is nothing behind it, no true achievements.

Of course I have read “16 ways in Web 2.0” several times but still can not understand why there is no a single item in this list on how to make money or strengthen the business.

I am just interested what part of “Version 2.0” wasn’t borrowed? As everyone recalls bubbles and bankruptcy at “Version 1.0”.

Lets go back to the history of conception of the term Web 2.0, 2004, as such, with those examples like Amazon.com and eBay. On that time they have just opened their back ends for developers, providing them access to their API and doing lots of money afterwards. Here is the key: every transaction through Amazon API finished with a small assignment. eBay used the same scheme. It was clear and simple. Web 2.0 became just a platform as well as API opened for developers turned to a true business.

Although along with the rise of Web 2.0 something has changed. In particular the emphasis from Doing changed into Using. AJAX attacks, social software and tagging do not stand at the same place, RSS is used everywhere. However on this very stage all these components are just the small part of the business model. I am talking about creating of useful and innovative applications for your users, but if you do not have any profit, than you will not be able to continue your business.