If you have read the largest free encyclopedia than you were to notice that there is no mentioning at the article Web 2.0 Wikipedia about the exterior of pages of the new generation. Also there is no mentioning about colorful icons, pallet colors, nice gradients, reflections, fonts of large sizes, etc. And as we all know designer’s ideas and requirements in particular have led to the necessity of Web 2.0 rise.

Just Trust Me, I am Web 2.0

One of the peculiarities of Web 2.0 technologies is possibility of users filling out sites with content by themselves. Users can build design, make their own recommendations, require some changes but first of all before user starts using some services he must be sure that he entered a friendly and convenient site of the new generation. The site’s design should talk instead of you.

Green Instead of Grey

Light and rich colors dominate at Web 2.0. The green color is non-official grey color of Web 2.0. It doesn’t mean that you should limit yourself with it: dim orange, blue and pink colors are frequently used.

Bright colors please eyes and pull ones attention to some specific elements, so you should not fill out the whole page with them in order users could not find the necessary button during a split second.

      

Rounded Corners Are Everywhere

New CSS technologies allow active using of rounded corners of any complication for web design elements.  Friendly rounded corners are still creating felling of comfort and informality of many Web 2.0 sites.

  

Moreover, after analyzing many logos of powerful players on the market, I can easily say that the most successful logos have rounded corners also.



 Everything is Free

Free! Everything is free! Every user gets so excited when discovering a free useful resource. Moreover if your project is devoted to such sphere as real estate, icons “Free” awake users’ interest and become an evidence of generosity of Web 2.0.



No Photos

Pleasant faces of businessmen holding suitcases filled with bucks are out of fashion. Photos by themselves are also out of fashion. Web 2.0 sites are created mainly on simple bright pictures with gradients, pallet colors, blinks, glassy effects. If you are also using 3D, then it will add some specific glamour.