- Home
- Web Design
- Natural colors and interface design
Natural colors and interface design
- By Denis
- Published 08/3/2007
- Web Design
Global net is overfilled with a sterile design. Sites of the Hewlett-Packard companies, IBM, Dell, Microsoft, and many others actually hardly distinguished from each other (they have similar color charts and location of elements). It is possible to say that such monotonousness of interface makes Network of more comfortable for work, but in fact such sites do not leave anything in the memory of the users not able to create the positive contact with the audience.
The simplest way to avoid such a monotonousness is to use colors. Probably non other element of the design does not have such an influence at our perception of the space (website, house) as Color. Colors cam momentary change your mood and opinion. They are able to create a coziness, to load us in the ocean depth of fear or excite us. For the design of interfaces natural colors are especially useful.
In a wide range from the difficult web-applications to the presentation sites colors combinations existing in nature possess greatest ability to be selected (helping to create more memorized website), to direct (allowing to the users to concentrate on co-operation with the elements of site), to captivate(doing the common location of the elements of page more comfortable and attractive), and to inspire (offering new ideas in choosing the colors)
Ability to be selected
In our life we quickly forget about conservative, ordinary events. We can keep in memory the unusual impressions and events having some emotional meaning. It is just for the trips in Network. When all sites look identically, they easily get in the category of feelings "I have been here and have seen this". And if take into consideration, how quickly we move from one site to the other, this feeling is universal.
Therefore, a site can not ignore any possibilities to be selected from general mass. If your site differs, there is a chance, that users will give it more time or attention during the visit. They can even keep it in mind and visit again. Possibly, there is no better way to leave the favorable impression, than Color. The immediate reaction on a color is incident to people: they become excited, they become happy or bored.
The unique palette based on the colors found in Nature can liberate you from the color despondency World Wide Web (pict.1), helping to create more memorized web site. For example, natural combination of colors (pict. 2), used for creation of model of this site (pict. 3), fully contrasts with more "standard" version of the design of the same site (pict. 4). Soft colors are tender enough, to be a background, but at the same time they allow to select four basic informative regions of site clear enough.
But before applying "tones of the Texas prairies" to your site, remember that your color set must correspond to the audience of your site. Because color associations are very durable in mind of people, important to choose the one, which best of all suits your case.